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3 Accredited Online Schools for Bachelor’s Degrees in Marketing

By Paul Sanders, Category: Accredited Online Schools

Wondering which degree could help you break into the competitive business field and promote the sales effectively? Then I think a bachelor’s degree in marketing would do you a favor.

In the US, there are many colleges and universities offering bachelor’s degree programs in marketing, improving your critical skills in thinking, communication, advertising and many other aspects related to sales and marketing. Through the online study, you will develop an in-depth understanding on marketing and learn how to put diverse sales techniques into practice.

For working professionals who would like to earn a bachelor’s degree in marketing but are unable to learn full-time, online programs are recommended.

The biggest plus for online bachelors programs in marketing is the flexibility. Students enrolled into online courses are allowed to learn at their own pace, without the requirements for on-campus attendance. Therefore, busy professionals could keep an excellent balance between work and study, earning a bachelor’s degree in marketing just with a computer and internet.

The curriculum of these online bachelor’s degree programs in marketing covers the basic concepts of sales, direct-to-consumer advertising strategies, and sophisticated communication skills, preparing you for the challenging careers in this field and helping you advance to mid-level management.

In other words, good online bachelor’s degree programs in marketing would provide you with the same quality education as that of campus-based programs. After earning an online bachelor’s degree in marketing, with the essential skills in sales, marketing, finances and accounting, you may be competent for the following positions:

• advertising specialist

• marketing research analyst

• sales representative

• marketing managers

• sales managers

However, for the wide acceptance of your degree and the worthiness of your money and time, you are strongly advised to choose accredited schools and stay away from those “diploma mills.” Accreditation indicates a school’s compliance with the accrediting agency’s standards, ensuring you the high quality education and guaranteed reliability.

For your reference, I list three schools for online marketing bachelor’s degree programs, all of which are accredited by accrediting bodies recognized by the US Department of Education and the Council of Higher Education Accreditation.

1. Ashford University

Ashford University is accredited by the Higher Learning Commission and a member of the North Central Association, one of the six regional accrediting agencies in the US. The school provides a variety of online bachelor and master’s degree programs for people seeking continuing education.

As for the online bachelor’s degree in marketing, Ashford offers you two options: you can choose its online Bachelor of Arts in eMarketing, or the online Bachelor or Arts in Business Administration with the specialization in Marketing.

Online Bachelor of Arts in eMarketing – By developing your skills in making informed marketing decisions, this online degree program prepares you for the positions in advertising, marketing, promotions and public relations.

After completing this program successfully, you will be able to evaluate marketing situations for the informed decisions, develop global marketing plans via media approaches, promote emarketing in an ebusiness environment, and access the business in an integrated system.

Online Bachelor of Arts in Business Administration – If you want to learn cutting-edge skills in project management, leadership, marketing or finance, this program is for you, which provides you with technical knowledge and critical thinking skills in the business environment.

After the completion of the program, you may qualify for a career in investment banking, small business management, non-profit organizations, and entrepreneurial startups. Meanwhile, you can add the Marketing specialization to the program to make your study meet your career goals.

Both of these two programs consist of 120 required credits, including 52 general education credits, 45 major course credits, and 26 electives credits, and each credit costs $402.

2. Walden University

Accredited by the Higher Learning Commission in 1990, Walden University provides more than 15 online bachelor’s degree programs, among which the online Bachelor of Science in Business Administration program is significantly welcomed by adult learners interested in business administration.

Walden’s online B.S. in Business Administration program is specially accredited by the Accreditation Council for Business Schools and Programs, which guarantees that the program meets the standards of quality endorsed by the ACBSP.

Marketing is a concentration of this online B.S. in Business Administration program, helping you develop essential marketing skills and innovative insights into a company’s or organization’s marketing decisions through the well-designed curriculum.

To earn a B.S. in Business Administration with the specialization in Marketing, you need to complete 181 total quarter credit hours, including:

• Foundation course: 1 credit

• General education courses: 70 credits

• Business courses: 75 credits

• Concentration courses: 15 credits

• Elective course: 20 credits

3. American InterContinental University

American InterContinental University was founded in 1970 as an international for-profit university. It is accredited by the Higher Learning Commission and a member of the North Central Association.

American InterContinental University’s online Bachelor of Business Admission program is accredited by the Accreditation Council for Business Schools and Programs. This program features a specialization in Marketing for professionals, designed to equip students with a solid understanding in business foundations.

The courses are well structured to help you acquire the knowledge and skills needed in today’s marketing field, with an emphasis on the application of planning, implementation, controlling, and evaluation of marketing decisions for the company’s or organization’s objectives. Based on the industry-focused curriculum, you will learn how to:

• evaluate marketing decisions and apply methods to improve the decision-making

• use the concepts and principles of accounting to make meaningful decisions

• measure market demand and make informed decisions for competitive advantages

• design the marketing research projects

• manage potential ethical and legal conflicts

All the courses for this online BBA program with a specialization in Marketing are taught by experienced instructors who have professional experience in marketing industry. Their firsthand perspectives could help you better know the real-life challenges existing in marketing industry.

8 Responses to “3 Accredited Online Schools for Bachelor’s Degrees in Marketing”

  1. a shark Said:

    Ashford University is definitely the best choice. It is accredited and widely accepted in the whole nation or even in the world. There is a guy who is working in our company. He has earned an online degree from Ashford University and this online degree is totally accepted by our company.

  2. Nic Said:

    I am a college student in Early Childhood Education. In my sophomore year, I enrolled into an online bachelor’s degree in Marketing. In the coming two months I will complete this program. Maybe I can receive two bachelor degrees by the end of my college life.

    Earning a bachelor’s degree in Marketing does not interrupt my major study, as I take advantage of nights and weekends to learn and the program allows me to study on my own pace.

  3. Lizzy Dexter Said:

    Popular specializations for a bachelor’s degree in marketing include eMarketing, sales and marketing, public relations, information systems, and international marketing. You can focus your study in an area you are interested in or based on your career goals.

  4. Evan Mendenhall Said:

    “American InterContinental University‚Äôs online Bachelor of Business Admission program is accredited by the Accreditation Council for Business Schools and Programs.”

    So, what is the so-called Accreditation Council for Business Schools and Programs? Does accreditation provided by this association have the wide recognition as regional accreditation?

  5. Rhona Said:

    @Evan Mendenh

    Accreditation Council for Business Schools and Programs, frequently referred to as ACBSP, is a organization offering special accreditation for business schools and programs. The accreditation standards of ACBSP for academic excellence are designed to align with the mission of teaching institutions with an emphasis on student learning, supported by continuous quality improvement and faculty scholarship.

    In addition to ACBSP, there is another international organization that accredits business schools and programs – Association to Advance Collegiate Schools of Business (AACSB). This accrediting organization focuses on academic excellence, but are designed to align with the mission of research institutions.

    When you are seeking online for a good bachelor’s degree in marketing or in other business areas, it’s always advisable to choose a program or school accredited by ACBSP or AACSB.

  6. marvelous Said:

    Anyone knows the total cost of Walden University’s online marketing bachelor program? Additionally, is financial aid available for online students?

  7. Happy the Wreck Said:


    Walden University BS in Business Administration Tuition:

    $50 per credit hour for Fundamental Courses
    $290 per quarter credit hour for Courses
    $110 Technology Fee per quarter

  8. Gina Delon Said:

    As I know, some online marketing bachelor programs may include essential knowledge and skills in marketing research, online promotion, accounting, finances and human resources management, getting students well prepared for a variety of positions in business administration.

    Online marketing bachelor programs are a good resource for working professionals who want to study further but do not get time to attend campus-based classes. According to the U.S. Bureau of Labor Statistics, online bachelors in marketing earn around $70,000 annually.

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