Wondering which degree could help you break into the competitive business field and promote the sales effectively? Then I think a bachelor’s degree in marketing would do you a favor.
In the US, there are many colleges and universities offering bachelor’s degree programs in marketing, improving your critical skills in thinking, communication, advertising and many other aspects related to sales and marketing. Through the online study, you will develop an in-depth understanding on marketing and learn how to put diverse sales techniques into practice.
For working professionals who would like to earn a bachelor’s degree in marketing but are unable to learn full-time, online programs are recommended.
The biggest plus for online bachelors programs in marketing is the flexibility. Students enrolled into online courses are allowed to learn at their own pace, without the requirements for on-campus attendance. Therefore, busy professionals could keep an excellent balance between work and study, earning a bachelor’s degree in marketing just with a computer and internet.
The curriculum of these online bachelor’s degree programs in marketing covers the basic concepts of sales, direct-to-consumer advertising strategies, and sophisticated communication skills, preparing you for the challenging careers in this field and helping you advance to mid-level management.
In other words, good online bachelor’s degree programs in marketing would provide you with the same quality education as that of campus-based programs. After earning an online bachelor’s degree in marketing, with the essential skills in sales, marketing, finances and accounting, you may be competent for the following positions:
• advertising specialist
• marketing research analyst
• sales representative
• marketing managers
• sales managers
However, for the wide acceptance of your degree and the worthiness of your money and time, you are strongly advised to choose accredited schools and stay away from those “diploma mills.” Accreditation indicates a school’s compliance with the accrediting agency’s standards, ensuring you the high quality education and guaranteed reliability.
For your reference, I list three schools for online marketing bachelor’s degree programs, all of which are accredited by accrediting bodies recognized by the US Department of Education and the Council of Higher Education Accreditation.
1. Ashford University
Ashford University is accredited by the Higher Learning Commission and a member of the North Central Association, one of the six regional accrediting agencies in the US. The school provides a variety of online bachelor and master’s degree programs for people seeking continuing education.
As for the online bachelor’s degree in marketing, Ashford offers you two options: you can choose its online Bachelor of Arts in eMarketing, or the online Bachelor or Arts in Business Administration with the specialization in Marketing.
Online Bachelor of Arts in eMarketing – By developing your skills in making informed marketing decisions, this online degree program prepares you for the positions in advertising, marketing, promotions and public relations.
After completing this program successfully, you will be able to evaluate marketing situations for the informed decisions, develop global marketing plans via media approaches, promote emarketing in an ebusiness environment, and access the business in an integrated system.
Online Bachelor of Arts in Business Administration – If you want to learn cutting-edge skills in project management, leadership, marketing or finance, this program is for you, which provides you with technical knowledge and critical thinking skills in the business environment.
After the completion of the program, you may qualify for a career in investment banking, small business management, non-profit organizations, and entrepreneurial startups. Meanwhile, you can add the Marketing specialization to the program to make your study meet your career goals.
Both of these two programs consist of 120 required credits, including 52 general education credits, 45 major course credits, and 26 electives credits, and each credit costs $402.
2. Walden University
Accredited by the Higher Learning Commission in 1990, Walden University provides more than 15 online bachelor’s degree programs, among which the online Bachelor of Science in Business Administration program is significantly welcomed by adult learners interested in business administration.
Walden’s online B.S. in Business Administration program is specially accredited by the Accreditation Council for Business Schools and Programs, which guarantees that the program meets the standards of quality endorsed by the ACBSP.
Marketing is a concentration of this online B.S. in Business Administration program, helping you develop essential marketing skills and innovative insights into a company’s or organization’s marketing decisions through the well-designed curriculum.
To earn a B.S. in Business Administration with the specialization in Marketing, you need to complete 181 total quarter credit hours, including:
• Foundation course: 1 credit
• General education courses: 70 credits
• Business courses: 75 credits
• Concentration courses: 15 credits
• Elective course: 20 credits
3. American InterContinental University
American InterContinental University was founded in 1970 as an international for-profit university. It is accredited by the Higher Learning Commission and a member of the North Central Association.
American InterContinental University’s online Bachelor of Business Admission program is accredited by the Accreditation Council for Business Schools and Programs. This program features a specialization in Marketing for professionals, designed to equip students with a solid understanding in business foundations.
The courses are well structured to help you acquire the knowledge and skills needed in today’s marketing field, with an emphasis on the application of planning, implementation, controlling, and evaluation of marketing decisions for the company’s or organization’s objectives. Based on the industry-focused curriculum, you will learn how to:
• evaluate marketing decisions and apply methods to improve the decision-making
• use the concepts and principles of accounting to make meaningful decisions
• measure market demand and make informed decisions for competitive advantages
• design the marketing research projects
• manage potential ethical and legal conflicts
All the courses for this online BBA program with a specialization in Marketing are taught by experienced instructors who have professional experience in marketing industry. Their firsthand perspectives could help you better know the real-life challenges existing in marketing industry.
A degree in marketing can open up many doors to a wide variety of career fields, such as advertising, public relations, development, financing, customer service and sales. To begin a career in marketing, earning an associate degree in marketing could be a good start. You can learn about marketing and business essentials required for the marketplace. An associate degree in marketing can also put you towards earning a bachelor degree. Read more
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