In order to keep pace with the ever-changing business environment, marketing managers need to get equipped with the most up-to-date knowledge and skills on how to transfer company’s products to consumers’ hands faster.
Given this, today’s business owners are more likely to employ well-rounded marketing graduates who understand 21st-century business management and product marketing thoroughly.
If you are marketing professionals who need the latest knowledge and skills in marketing, or students who are looking forward to upper-management positions in marketing industry, then I bet you would benefit a lot from earning an online Master of Business Administration degree in Marketing.
A Quick Look at Online MBA in Marketing Programs
Similarly like other online degree programs, online MBA in Marketing programs can also be completed entirely via the internet, ensuring the learners unbeatable flexibility and convenience. You can “attend classes” at any time and at any place of your choice – just with a computer and internet. Therefore, you can complete the program at your own schedule while juggling work with study easily.
These online MBA in Marketing programs provide you with critical knowledge and strategies needed in marketing, management and other areas related to marketing industry. After you complete an MBA in Marketing program successfully, you will develop higher professional skills in organizing and executing informed marketing plans. Further, an organization’s sales and profit will get increased and the relationship between the seller and customer will be greatly enhanced.
In many cases, you need to have a bachelor’s degree in marketing awarded by an accredited college in order to enroll into an online MBA in Marketing program. Some online schools also require you to have completed specific undergraduate courses in accounting, marketing, finances and management. All these requirements may vary from school to school, so you need to check carefully.
Career Prospect and Salary
Typically, an online MBA in Marketing could be completed in two years for full-time students, or three years for part-time learners. Just like other MBA programs, Marketing MBA programs also have several specializations, such as Marketing Management, Marketing Strategy, Marketing Research and more concentrations. You can choose the specific area based on your career goals or interest.
With an online MBA in Marketing, you will be highly regarded in the workplace and your career prospect will be significantly promising. You may qualify for the managerial or director positions in marketing, public relations, advertising, sales, or corporate communications.
Meanwhile, as an MBA in Marketing degree holder, you will also see a great increase in your salary. According to the Bureau of Labor Statistics, the average salary for marketing managers is $113,400, which could be higher for Marketing MBA graduates in retail stores, financial investment companies and social advocacy agencies.
Accredited Colleges for Online MBA in Marketing Programs
However, in spite of all the benefits of an online MBA in Marketing, the school that provides the program must be accredited, otherwise, that will be a great waste for your money and time.
Here are three accredited colleges offering online MBA in Marketing programs for distance learners who are interested in marketing-related industry.
Based in Minneapolis, Minnesota, Capella University was established in 1993. The school is accredited by the Higher Learning Commission and a member of the North Central Association. As a leader in online education, Capella currently offers plenty of online degree programs that fit your schedule and aspiration.
When it comes to Capella’s online MBA in Marketing specialization, it is thoughtfully designed to enhance your skills in marketing-related areas and expand your core business knowledge and skills to develop your ability to act as a strategic marketing professional.
During this program, you will have the opportunity to apply what you have learned to practice. After the completion, you can get management and director-level positions in marketing, sales, advertising, public relations, etc.
This online MBA program requires a total of 48 credits, including up to 12 quarter credits able to transferred into this specialization. The Marketing specialization courses include (choose three from the following):
• Market Research
• Consumer Behavior
• New Product Design and Development
• International Marketing
• Sales and Customer Relationship Management
Walden University was founded in 1970, offering diverse online degree programs and activities for people seeking advanced knowledge and skills. Accredited by the Higher Learning Commission, Walden is also a member of the North Central Association, assuring you that your online degree will be recognized and accepted by your employers or other accredited institutions.
Through Walden’s online Master of Business Administration in Marketing specialization, you will learn marketing fundamentals, as well as up-to-date advertising and sales strategies driven by modern technology. You have an opportunity to interact with peers from across the country or even the world and gain a global perspective of marketing.
For this online MBA in Marketing degree, you need to complete 36 semester credit hours, including 24 credit hours in foundation and core courses, 8 credit hours in marketing specialization courses, and 4 in capstone courses.
The estimated time to complete this program is 22 months, however, this may vary from student to student, depending on your own learning pace and credits transferred.
Post University started its online education since 1996. Today, it has become an innovative leader in this area, offering a wide range of online undergraduate and graduate degree programs. All of its online courses are delivered in the 8-week format, 6 times a year. Typically, you can complete a master’s degree within 14 to 24 months.
The online MBA degree with the concentration in Marketing is provided by the Malcolm Baldrige School of Business at Post University. This program is designed for working professionals looking forward to a difference in their careers, helping them enhance the ability to lead the organization or company to growth and prosperity.
This online MBA degree in Marketing program allows you to interact regularly with professors and offers you an opportunity to learn from other working professionals in marketing industry.
To earn an online MBA degree in Marketing concentration, you need to complete 9 credits in foundation courses, 18 credits in MBA core courses, 12 credits in Marketing specialization, and 6 credits in capstone courses. Each credit hour costs $680.